This is a great recording of John Eger. When John Eger speaks, direct marketers listen. At the time of this recording, John and his partner Phil Kratzer were the nation's leading experts on classified advertising. John's low-cost, 2-step direct response methods allow both large and small advertisers to test with the least possible risk. This recording was from the Bill Myers seminar in Hot Springs National Park, Arkansas. John presents the secrets that have helped many work smart, make money and retire early. This recording is from the Bill Myers direct mail boot camp. Since I interview and review marketing gurus all day for a living, you can guess I know what works and what does not.