Marketing podcast with Diane Brennan (Click to listen or right click and Save As to download) An entire industry, called coaching, is steadily discovering the small business beast and looking for ways to work with, provide service to and make a living doing it. I have even created my own coaching network, called Duct Tape Marketing Authorized Coaches armed with a true small business system to address the growing demand for small business marketing help. In this episode of the Duct Tape Marketing podcast I visited with Diane Brennan, coach and president of the International Coaching Federation (ICF), the largest coaching industry group with over 14,000 members and 150 local chapters. The ICF certifies coaches in core methodologies and helps individuals and businesses find coaches to work with.

This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner.

Marketing podcast with Clate Mask (Click to listen, right click and Save As to download) There seems to be a real struggle to capture the flag by software makers when it comes to small business CRM. It's very difficult to find a clear leader in this space, although many claim to serving it. I think a far better term than CRM for the small business is marketing automation. The notion of marketing automation software came directly from a recent conversation I had with Clate Mask, CEO of Infusion Software, on this episode of the Duct Tape Marketing podcast. Infusion has poured a great deal of effort into creating a marketing automation tool just for the small business, and while they may not be alone, they certainly seem to be on the right path. (Full disclosure - I am an Infusion user)

This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner.

Marketing Podcast with Dan Pink (Click to listen, right click and Save As to download)

Dan Pink is the author of two very important books on ideas around careers - Free Agent Nation and A Whole New Mind.

I caught up with him for this episode of the Duct Tape Marketing podcast to discuss his latest take on work called The Adventures of Johnny Bunko - The last career guide you will ever need. One of the most intriguing elements of the book is that it's written in the Japanese comic style known as manga - a book style known in the US by teens, but widely used to communicate every possible topic in Japan.

This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner.

Marketing Podcast with William Arruda (Click to listen, right click and Save As to download) I participated in the 2007 Global Telesummit titled A Brand You World. The sum collection of the telesessions, held over about 3 days, is an astonishing library on the subject of personal branding - go have a listen I caught up with one of the driving forces behind the event and co-author of Career Distinction, a book on personal branding, William Arruda for this episode of the Duct Tape Marketing Podcast.

This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner.

Marketing Podcast with Andy Beal (Click to Listen, right click an Save As to download) Andy Beal, co-author of Radically Transparent, stopped by the Duct Tape Marketing podcast to talk about monitoring and managing your online reputation. People, products and companies today all have two brands - online and off. The problem with this is that the online brand may or may not sync with their offline marketing messages. User generated media, blogs and discussion forums have changed the flow of information about your company forever. A new emphasis on reputation management, even for the tiniest of companies, is essential.

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