The Advertising Show Podcast
The Advertising Show RSS Feed. The Advertising Show is America's only weekly radio program focusing on advertising, media, marketing, sales and customer relations. The Advertising Show, co-hosted by Ray Schilens and Brad Forsythe, discusses advertising issues, marketing trends and strategies, and features weekly interviews with prominent industry experts. Join the caustically witty Schilens and Forsythe for a lively and informative two-hour live radio program every Sunday from 5-7pm EST
| Episodes: | 52 |
| Language: | en-us |
| Updated: | 2 months ago (login to update) |
| Categories: | not categorized |
Author Robyn Spizman Joins The Show To Discuss How To Find Your Wow Factor And Make Your Brand Stand Out As The Best
Robyn Spizman is a nationally recognized television and radio personality, consumer advocate and prolific author. As one of the country's leading gift-giving and how-to experts, Robyn has appeared weekly on the Atlanta NBC affiliate WXIA-TV for more than two decades with her "Been There Bought That" Super Shopper and Super Mom Segments. A popular radio personality, she is also heard monthly on the Cindy & Ray Show on Star 94, the top-40 #1 station, and online daily with The Giftionary ® show focusing on gift-giving advice for all occasions based on her book by the same name.
A regular guest appearing often on NBC's Today Show, Robyn's timely gift-giving tips and consumer suggestions have also been heard around the country. Her books and ideas have been featured on CNN, MSNBC, The Discovery Channel, CNNfn, Talk Back Live, Good Day New York, New York One, Larry King Online & numerous ABC, NBC, CBS and Fox affiliate stations as well as featured extensively in print media including The New York Times, USA Today, USA Weekend, Women's Day, Ladies' Home Journal, Parade Magazine, Family Circle, Redbook, Cosmopolitan, Delta's Sky Magazine, Dr. Laura's Perspective, Cosmo Girl, Parents Magazine, Better Homes and Gardens, Entrepreneur, Southern Living, Parade Magazine and many other media outlets.
A prolific writer, Robyn has authored dozens of books including The GIFTionary, Make It Memorable: An A-Z Guide to Making Any Event, Gift or Occasion...Dazzling!, The Thank You Book, When Words Matter Most, and co-author with Tory Johnson of Take This Book To Work and the Women For Hire Series as well as the Author 101 book series with Rick Frishman on book writing and getting published. She also recently co-authored her first work of fiction with Mark Johnston titled Secret Agent.
Nominated for a Book For A Better Life Award, The USA Today Family Channel Award as well as Georgia's Author Of The Year, Robyn is a woman of many accomplishments. Business To Business Magazine named Robyn one of Atlanta's leading women and a Diva of Atlanta's business world. A popular keynote speaker, she has entertained audiences across the country with passionate and lively presentations on a variety of topics including gift giving, consumer topics, women's issues, shopping, inspirational themes, promoting yourself, book writing and other timely ideas. Dedicated to community service, Robyn Spizman serves on the Make-A-Wish Foundation of America's National Advisory Council, which comprises nearly thirty influential celebrities, professional athletes and high-level executives who assist the foundation in raising awareness, increasing funding and granting wishes. Robyn also serves on the Advisory Council of the eWomen's Network Foundation.
Robyn has helped hundreds of thousands of viewers save time, money and lots of energy. A self-motivated "Super Mom" and "Super Shopper," she is never at a loss for words or creative ideas for helping consumers be smarter, better and brighter!
For entertaining advice, join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.
1-Aug-08 9:30 AM
Author and New York Times Reporter Matt Richtel Talks About His Book, and How Consumers Have Become Dependent On Technology
Matt Richtel is a reporter for the New York Times. Since 2000, he has been based in the San Francisco bureau, where he has covered technology, telecommunications, venture capital, Silicon Valley cultural issues, and a host of other topics, including Internet gambling and pornography. Matt undertook the issue of compulsive technology use in his recent bestselling thriller "Hooked." The novel, subtitled "a thriller about love and other addictions," was a national bestseller dubbed by USA Today "pure heart-pounding escapism." The paperback hits stores in June, 2008. Under the pen name "Theron Heir," he writes the daily syndicated comic strip "Rudy Park." Lots more info at:www.mattrichtel.com.
For entertaining advice, join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.
13-Jun-08 9:00 AM
Andrew Pierce, Senior Partner - Prophet, Discusses Innovation and Marketing Effectiveness
With over 20 years experience in brand and marketing strategy consulting, Andrew is a senior partner based in our New York office. He has worked across a variety of industries, including financial services, automotive, CPG, consumer services, and retail, with senior management teams at American Express, General Motors, Hewlett Packard, Fidelity Investments, and McDonalds, among others. He has been instrumental in improving marketing performance, developing more effective brand and marketing organizations, and creating powerful global brand portfolios. Prior to joining Prophet, Andrew was a Senior Partner at Lippincott Mercer and a Director at Mercer Management Consulting, where he led the development and integration of brand and marketing capabilities across the organization. Prior to that, he was a principal at Marketing and Planning Systems (MaPS), a strategic research and consulting firm, and an account supervisor at Bronner, Slosberg Humphrey (Digitas). Andrew has spoken at several Conference Board, IIR, and Fortune conferences and has contributed to Profit Patterns (2000), and Customer Connections (1997). He has written a number of articles on brand and marketing strategy for Journal of Marketing Management, CMO, American Banker, and Ad Age. Andy received an A.B. from Dartmouth College and an M.B.A from the Kellogg School of Management.
For entertaining advice, join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.
6-Jun-08 9:00 AM
Author Steve Cone Explains How The Perfect Tagline Can Move Consumers And Grow Brands
Steve Cone is chief marketing officer for Epsilon, a leading provider of data-driven marketing technologies and services. Steve has established an industry-wide reputation for programs that drive results, strengthen brands, and deepen customer relationships by communicating relevant highly targeted messages across a spectrum of media in integrated campaigns. With more than thirty-five years at the top of the marketing profession, Cone has worked with a wide array of major clients and companies, including Citigroup, American Express, Apple, AARP, United Airlines, as well as global media companies, environmental groups, and presidential campaigns for both major parties. He lectures worldwide at leading universities and business groups on the proven marketing principles laid out in his first book, Steal These Ideas! (Bloomberg Press, 2005). His second book, Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History, will be published April 24, 2008.
For entertaining advice, join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.
30-May-08 9:00 AM
Dan Roam Discusses How Solving Problems And Selling Ideas Can Be Easy When You Draw A Simple Picture
23-May-08 9:00 AM
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